2022 restaurant trends
As we ring in 2022, many of the trends from 2021 will hold steady with a huge reliance on a restaurant’s digital offerings and online presence to facilitate community and loyalty among your customers. 2021 brought about contactless ordering and delivery, labor shortages, creative streams of revenue for restaurants, and more importance given to a restaurant’s website and online menu. 2022 will continue similarly, but with restaurants getting more and more digitally creative.
1. Evergreen QR Codes, contactless ordering and delivery.
Even if your restaurant is operating with dine-in service, there are many that still prefer contactless dining options in and out of the restaurant.
2. Labor shortage fixes with technology solutions and automation.
Unfortunately, restaurants have been taxed with a labor shortage due to many reasons. Technology solutions to help with ordering, delivery, front of the house efficiency, and kitchen automation can make your restaurant run smoothly, even with a labor shortage.
3. Restaurants owning their ordering data for future marketing.
Many restaurants have benefited from having orders come into their system directly from their website, instead of a 3rd party. When orders are managed directly through your site, the data is 100% yours and you can use it to know what items are best-sellers, re-ordering food, email marketing, and special offers to create loyalty and community around your restaurant.
4. New revenue streams with online and in store sales.
When customers are going directly to your website, it is easy to add an ecommerce store to generate more revenue selling items such as bottled goods, apparel, branded items, and more. Some stores have extended their online stores to in-store goods, as well.
5. Experience-driven marketing to create customer loyalty.
It goes without saying that the most important trend holds tight with your customer’s experience. Restaurants are responsible for making sure their customers are still delighted with delicious food, a great customer-care experience, and safety during this time of ever-changing obstacles.
If your restaurant wants to thrive in 2022 with technology solutions all in one, easy-to-use platform, Spillover offers restaurant technology and marketing that will delight your customers and help you run your restaurant efficiently and effectively. For a free, no-obligation DEMO CLICK HERE.